by Patrick van der Burght | 27 OCT 2025 | Persuasion Analysis, Persuasion Insight, News
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
by Patrick van der Burght | 25 SEP 2025 | Persuasion Insight
It’s one of the most frustrating experiences in any profession: you know you have the better solution, but the deal goes to a competitor who looked more the part. The hard truth is that we often lose opportunities not on the merit of our proposal, but because of...
by Patrick van der Burght | 10 SEP 2025 | Persuasion Insight, News
1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question: If you apply classic human persuasion tactics to a modern AI, does it become more likely to say “yes” to things it...
by Patrick van der Burght | 5 SEP 2025 | Persuasion Insight
Interview on MEDIUM How to turn a Good Sales Team into a GREAT One! – Part 1 A strong, high-performance sales team is critical to a successful business. But what makes a sales team successful? What strategies can leaders use to create a highly successful sales...
by Patrick van der Burght | 3 NOV 2023 | Persuasion Insight
RECOMMENDED BY A HERO – It is wonderful to be recognised and recommended by the Dr Robert Cialdini, who really has been a hero of mine for nearly 25 years now. I remember in what mind space I was at the time I bumped into Dr Cialdini’s work in Ethical...
by Patrick van der Burght | 26 OCT 2023 | Persuasion Insight
A true MUST KNOW for everyone. If you find yourself in an emergency of a medical kind, a sexual assault, or a fight with a stalker, there is a big change that passers-by and bystanders will not help you. You need to know the psychology behind this, so you and your...
