by Patrick van der Burght | 25 NOV 2025 | Persuasion Insight
The hardest part of persuasion is knowing what you actually want to persuade. Most professionals focus on their end goal—”I want to increase sales” or “I want my team to follow safety procedures.” But here is the reality check: Persuasion acts...
by Patrick van der Burght | 21 NOV 2025 | Persuasion Insight, News
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
by Patrick van der Burght | 5 NOV 2025 | Persuasion Insight, Persuasion Analysis
Today, we are overwhelmed with information. The barrage of stimuli makes well-informed decisions difficult. As a leader or professional, you may have secured commitments, only to find the momentum dissipates almost immediately. Motivating genuine buy-in often feels...
by Patrick van der Burght | 27 OCT 2025 | Persuasion Analysis, Persuasion Insight, News
It is painful to watch seasoned professionals waste so much time and resource on inefficient communication and business practices. I see so many leaders and sales teams making avoidable mistakes that are costing them real success every single day—mistakes that would...
by Patrick van der Burght | 25 SEP 2025 | Persuasion Insight
It’s one of the most frustrating experiences in any profession: you know you have the better solution, but the deal goes to a competitor who looked more the part. The hard truth is that we often lose opportunities not on the merit of our proposal, but because of...
by Patrick van der Burght | 10 SEP 2025 | Persuasion Insight, News
1) What the New Study Found—In Plain English Call Me A Jerk: Persuading AI to Comply with Objectionable Requests tests a simple but unsettling question: If you apply classic human persuasion tactics to a modern AI, does it become more likely to say “yes” to things it...
