by Patrick van der Burght | 5 SEP 2025 | Persuasion Insight
Interview on MEDIUM How to turn a Good Sales Team into a GREAT One! – Part 1 A strong, high-performance sales team is critical to a successful business. But what makes a sales team successful? What strategies can leaders use to create a highly successful sales...
by Patrick van der Burght | 3 NOV 2023 | Persuasion Insight
RECOMMENDED BY A HERO – It is wonderful to be recognised and recommended by the Dr Robert Cialdini, who really has been a hero of mine for nearly 25 years now. I remember in what mind space I was at the time I bumped into Dr Cialdini’s work in Ethical...
by Patrick van der Burght | 26 OCT 2023 | Persuasion Insight
A true MUST KNOW for everyone. If you find yourself in an emergency of a medical kind, a sexual assault, or a fight with a stalker, there is a big change that passers-by and bystanders will not help you. You need to know the psychology behind this, so you and your...
by Patrick van der Burght | 23 OCT 2023 | Persuasion Insight
Suburbs have different levels of popularity. If your Real Estate office is outside the most popular suburbs, how do you stimulate a real estate bubble (increased sales in an area without the support of the majority of buyers) ethically? The science or human behaviour...
by Patrick van der Burght | 9 SEP 2023 | Persuasion Insight
When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...
