by Patrick van der Burght | 23 OCT 2023 | Persuasion Insight
Suburbs have different levels of popularity. If your Real Estate office is outside the most popular suburbs, how do you stimulate a real estate bubble (increased sales in an area without the support of the majority of buyers) ethically? The science or human behaviour...
by Patrick van der Burght | 9 SEP 2023 | Persuasion Insight
When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
The Milgram Experiment demonstrated that 66% of people in the study kept going on administering electric shocks to a stranger, to a deadly level and despite verbal protests as long as the ‘researcher’ kept telling them to. The Milgram Experiment is now a...
