by Patrick van der Burght | 25 NOV 2025 | Persuasion Insight
The hardest part of persuasion is knowing what you actually want to persuade. Most professionals focus on their end goal—”I want to increase sales” or “I want my team to follow safety procedures.” But here is the reality check: Persuasion acts...
by Patrick van der Burght | 21 NOV 2025 | News, Persuasion Insight
Dr. Cialdini wrote a book that top CEOs and Nobel Prize-winning scientists consistently call the “best business book of all time”. Why? It’s because his work solves the most painful and costly problem in business: guessing. It is painful to watch...
by Patrick van der Burght | 26 OCT 2023 | Persuasion Insight
A true MUST KNOW for everyone. If you find yourself in an emergency of a medical kind, a sexual assault, or a fight with a stalker, there is a big change that passers-by and bystanders will not help you. You need to know the psychology behind this, so you and your...
by Patrick van der Burght | 11 SEP 2023 | Uncategorized
After 4 days of witnessing social proof, kids with fear of dogs were easily persuaded to play with dogs. Fear of dogs can be a debilitating phobia to deal with. Dogs are popular and in some countries stray dogs are around. In a fascinating experiment the power of the...
by Patrick van der Burght | 1 SEP 2023 | Uncategorized
The art of ethical persuasion can be used privately and professionally to significantly increase your probability that others will say yes to your requests or proposals. So when it comes to motivating high school students, that they should eat more fruit, the same...
