by Patrick van der Burght | 8 SEP 2025 | Persuasion Analysis
Biker Unity, Clever Persuasive Strategy by Harley Davidson Australia, or both? Why Bikers Share a Unique Sense of Unity Most people know that biker community identifies with each other and have a camaraderie between them. Bikers greet each other on the road when...
by Patrick van der Burght | 30 AUG 2023 | Persuasion Insight
When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...