


Ethical Persuasion Sales Training and Consulting
Teaching PROFESSIONALS
HOW to hear YES
more often
Teaching PROFESSIONALS HOW to hear YES more often
- Benefit from strategies used by Google, Apple, Bose, Canva and others
- Patrick is recommended by Dr Cialdini and the Cialdini Institute
- Experienced in teaching persuasion since 2000
- Published Author and Podcast Host
Welcome and well done for making it here.
Mastering persuasion does take a small investment of time, but when applied, this science can recover remarkably higher success rates when convincing others.
Stop wasting time and resources. Use this science-backed, costless-to-implement and ethical easy-to-understand approach that your team members will love.
based on 133 reviews
4.6/5
Patrick is officially ranked 4th among Cialdini Certified Trainers worldwide—a recognition of his exceptional expertise in the Science of Ethical Persuasion.
World Economic Forum, Forbes & Cashnet
Persuasion is the third most in-demand soft skill
In the ‘Future of Jobs Report 2025’, the World Economic Forum pushed the urgency for businesses to develop their team’s leadership and social influence (persuasion) skills as priority #3.
In a world where "employers expect 39% of workers’ core skills to change by 2030", persuasion is the key interpersonal skill that makes employees (and students) more valuable and desirable.
In 2024, Forbes reported on a study done by Cashnet, which looked at 17 million job listings on indeed.com, and identified the 10 soft skills that had the greatest priority. Persuasion skills were also here in position number 3.
Learn easy to understand signals promoting decisions instead of uncertainty
Our Most Popular Consulting, Communication and Sales Training Services
By making small, often costless changes to how we communicate our proposals, we can reduce lost successes — opportunities that could have been Yeses. In a world where every business is working to stay ahead, businesses should not fail to use the available science.

Keynotes
Engage your audience with a highly relevant boost in persuasion skills with a keynote to build relationships, reduce uncertainty or motivate people to action.

Workshops
Go beyond learning to the development of strategies for your business and work with a Cialdini Licensed Trainer in a 2-hour, half- or full-day event.

Influence Business Audit
Let us observe how you deal with your persuasion challenges, and we’ll tell you what we would change if we were you.

Influence Thinking Partner
Have your own Cialdini Certified Professional on retainer for input on your influence challenges throughout the year.

Continuity Program
12 Months of weekly persuasion lessons anyone can use immediately. You can attend live online with others or watch the replay.
The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!
Cialdini Teachings Are Trusted By Leading Enterprises Around The World
Recommended by Dr. Robert Cialdini
Founder and NY Times Bestselling author of ‘Influence’ & ‘Pre-Suasion’
What Small and Large Businesses Say About Our Consulting
Pleasantly surprised and grateful for the content we received to work on ethical persuasion tools in sales.
I used the skills l have learnt from Patrick with numerous zoom sessions and one lesson of his Ethical Influence Practitioner Certification course, and I close the deal with the client asking to send them the service agreement for them to sign. This was the first time ever I had someone sign up after one session.
Recent Blogs
The Relationship Defroster: How Science Can Fix a Broken Business Bond in One Week
The 3 Cancers of Unethical Sales: Why ‘Fake Scarcity’ will Rot Your Organisation
Upcoming Events
Cialdini Certified Practitioner course with Training Sessions – June 2026
Cialdini Certified Practitioner course with Training Sessions – June 2026
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
Workshop: The Ultimate Business Skill – July 2026 | Online Half-Day Event
Cialdini Certified Practitioner course with Training Sessions – August 2026
Cialdini Certified Practitioner course with Training Sessions – August 2026
Learn how to bypass the barrier to ‘YES’
A study done by CashNet, reported on by Forbes, ranked ‘Persuasion’ as one of the top-3 most requested skills by employers after analysing 17 million job listings on Indeed.com. Businesses know how crucial this skill is.
Partnered with Dr Cialdini, the world’s authority on science-based ethical persuasion, we train people and organisations to tap into the persuasive power their communication and sales pitches can and should have.
So they can accelerate towards personal and professional goals, save time and resources, outperform competitors and grow confident in the scientific validity of their persuasive efforts.
