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Ethical Persuasion Sales Training and Consulting

Teaching PROFESSIONALS
HOW to hear YES
more often

Teaching PROFESSIONALS HOW to hear YES more often

  • Benefit from strategies used by Google, Apple, Bose, Canva and others
  • Patrick is recommended by Dr Cialdini and the Cialdini Institute
  • Experienced in teaching persuasion since 2000
  • Published Author and Podcast Host
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Cialdini Institute Licensed Trainer 2025
Cialdini Certified Coach Badge 2023

Welcome and well done for making it here.

Mastering persuasion does take a small investment of time, but when applied, this science can recover remarkably higher success rates when convincing others.

Stop wasting time and resources. Use this science-backed, costless-to-implement and ethical easy-to-understand approach that your team members will love.

Patrick van der Burght

Patrick van der Burght, Cialdini Certified Coach and Licensed Trainer in Ethical Persuasion Melbourne, Australia

based on 133 reviews

4.6/5

Patrick is officially ranked 4th among Cialdini Certified Trainers worldwide—a recognition of his exceptional expertise in the Science of Ethical Persuasion.

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World Economic Forum, Forbes & Cashnet

Persuasion is the third most in-demand soft skill

In the ‘Future of Jobs Report 2025’, the World Economic Forum pushed the urgency for businesses to develop their team’s leadership and social influence (persuasion) skills as priority #3.

In a world where "employers expect 39% of workers’ core skills to change by 2030", persuasion is the key interpersonal skill that makes employees (and students) more valuable and desirable.

In 2024, Forbes reported on a study done by Cashnet, which looked at 17 million job listings on indeed.com, and identified the 10 soft skills that had the greatest priority. Persuasion skills were also here in position number 3.

Learn easy to understand signals promoting decisions instead of uncertainty

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By making small, often costless changes to how we communicate our proposals, we can reduce lost successes — opportunities that could have been Yeses. In a world where every business is working to stay ahead, businesses should not fail to use the available science.

The practical approach to ethical persuasion provided a fresh view on how we communicate—both with clients and within our teams. We're already thinking about how to apply some of the strategies in our day-to-day. Thanks for making it engaging and relevant!

Craig Shaw

Director of Home Loan Partnerships, WESTPAC

Cialdini Teachings Are Trusted By Leading Enterprises Around The World

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Founder and NY Times Bestselling author of ‘Influence’ & ‘Pre-Suasion’

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Learn how to bypass the barrier to ‘YES’

A study done by CashNet, reported on by Forbes, ranked ‘Persuasion’ as one of the top-3 most requested skills by employers after analysing 17 million job listings on Indeed.com. Businesses know how crucial this skill is.

Partnered with Dr Cialdini, the world’s authority on science-based ethical persuasion, we train people and organisations to tap into the persuasive power their communication and sales pitches can and should have.

So they can accelerate towards personal and professional goals, save time and resources, outperform competitors and grow confident in the scientific validity of their persuasive efforts.

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